Pharming is an information security attack method in which a malicious actor manipulates a computer device or network in order to cause it to route traffic from its intended destination to an attacker-controlled location. This can be done by exploiting vulnerable computer systems or by redirecting or hijacking a legitimate website or domain. In this way, attackers can be able to intercept sensitive data, such as credentials or financial information, and can also install malicious software (malware) or malware-filled advertisements.

Pharming can be conducted using a number of tactics, such as DNS cache poisoning, where attackers send false information into a DNS server causing it to provide erroneous domain name and website lookup results. Another technique is URL hijacking, in which attackers insert malicious links into a legitimate website in order to redirect unsuspecting users to a malicious website.

It is important for system administrators to identify possible vulnerabilities in their networks and ensure that measures are taken to prevent such attacks. Strategies such as using firewalls, authentication protocols, and using DNS and URL redirection protection services can help prevent phishing and other malicious attacks. Additionally, it is important for users to be aware of potential phishing scams and to be cautious when submitting sensitive information online.

Pharming is a serious threat and is becoming increasingly common as attackers become more familiar with the technologies they can leverage to launch their attacks. As a result, it is important for system administrators and users to be aware of the risks associated with phishing and be prepared to respond accordingly.

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