Personally Identifiable Data

Personally Identifiable Data (PID) is any data that can be used to identify an individual person. This includes names, addresses, phone numbers, email addresses, bank account info, and social security numbers. PID is often collected and shared by companies, organizations, and governments for a variety of purposes, such as marketing, customer service, and identity verification.

In the age of digital data, PID is increasingly collected for commercial and government use. Companies collect this data to provide better customer experiences and more tailored services to their customers. They can also use aggregate data to analyze customer activity and better tailor their services. Governments use PID to verify individual identities and ensure information accuracy.

Because of the sensitivity of this data, it is important to protect it from theft, misuse, and unauthorized access. The European Union’s General Data Protection Regulation requires that all data about individuals be collected, stored, and used in a secure way. It also requires that companies get explicit consent from individuals before collecting their PID.

Furthermore, PID should never be shared with third parties or used for disingenuous or unauthorized purposes. Companies and organizations should take measures to monitor, limit, and control who has access to this data.

PID can be a powerful tool for businesses to build personalized relationships with customers and better understand their wants and needs. When handled properly and safely, it can provide organizations with essential insights into customer behavior and help them improve their services.