An ad rotator is a program that automatically rotates digital advertisements on websites. It is widely used in online marketing as it allows for higher levels of control regarding the delivery of the ads. Ad Rotator takes advantage of proxy servers, which act as the middleman between the website and the advertising network, to serve ads to the website’s visitors. Instead of the user having to manually update the advertisement on the website, the ad rotator will rotate the ads automatically depending on specifications set by the ad network. This is useful for displaying different ads to different groups of users. Additionally, this can help to improve the website’s Return on Investment (ROI) as the analytics tools provided by the ad network can allow the advertiser to track the effectiveness of the ad rotator’s results.
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