QR Code

QR Code is a type of two-dimensional barcode which is used to store and transfer digital information. It is a relatively new technology, having been developed in Japan in the mid-1990s. QR Codes are becoming increasingly popular due to their engagement potential and ability to contain more data than traditional barcodes.

QR Codes are created by encoding data stored on a computer in a two-dimensional graphic composed of black and white squares, known as a matrix. The information stored in a QR Code is typically encoded in the form of a URL or an app store link. The codes can then be scanned with a smartphone camera, enabling the user to access the information without needing to enter a lengthy URL or search for an app within an app store.

QR Codes have a number of advantages over traditional barcodes. For instance, unlike barcodes, they can store multiple types of data such as numbers, symbols and text. Additionally, QR Codes have a larger data capacity, meaning they can store more information in a smaller space. This makes them ideal for displaying information in a variety of settings such as websites, posters, flyers and product packaging.

QR Codes are increasingly used for marketing purposes due to their engagement potential. For instance, marketers can create QR Codes containing special deals and links to promotional videos and webpages. Additionally, companies can use QR Codes to facilitate customer engagement through surveys and polls.

Overall, QR Codes are a powerful tool that enable companies to engage with their customers in a unique way while providing a convenient way to store and access digital information. As the popularity of QR Codes continues to grow, it will likely become a mainstay in the world of digital marketing and customer engagement.