Pharma

Pharma is a term used to describe the process of malicious computer programming designed to inject malicious ads or code onto a website or user’s computer. The purpose of pharma is to commit ad fraud and other malicious activities, typically for financial gain. The term “pharma” is derived from the pharmaceutical industry, which utilizes marketing techniques similar to those used in the promotion of drugs.

Pharma can work by exploiting a website’s vulnerabilities or by directly attacking the website’s code. When a hacker has gained access to a website, they can inject malicious code, ads, links, or redirects to a fake site. These fake sites are often used to phish for sensitive information, such as payment card numbers or personal details.

Pharma is also a common type of attack used against legitimate websites. This attack typically happens via a malicious advertisement or link that redirects users to a malicious website. Users that visit this fake site then unwittingly download malicious software, such as a computer virus, onto their computer.

In order to protect against pharma attacks, website administrators should always keep their websites up to date and secured with the latest security patches. Additionally, website backups should be updated regularly and website administrators should be on the lookout for suspicious links or ads. In addition, website administrators should also be aware of the common signs of pharma attacks such as redirects to unknown URLs.